Subculture - Dick Hebdige
Subcultures are groups or individuals within a sociey that have their own codes of conduct. This may be in the way they act, dress, talk, what they listen to etc. These are usually in contrast to what is acceptable in 'mainstream' culture.
The punks in the late 70's are good example of this, with their extreme fashion sense, loud and in-your-face music, brightly coloured dyed hair and foul mouthed attitude. This was lead by bands such as The Sex Pistols and The Clash, whos wild and unorthodox antics were copied by from the young generation. The music of these bands were an inspiration to a certain group, as it was completely different and so controversial.
The punks seemed to go against any kind of ethics, morals and codes of the mainstream society, this could have been a way of escapism from the world around them, as many of them would have been from a working class background.
Nowadays, there are similar sorts of subcultures. They could be a way of young people feeling like they belong to something, but it is interesting how the rules and conventions of belonging to certain subcultures are so closely followed. For example, The goths will all be in black clothing, and all seem to wear white make up on their faces, with black eye shadow. The skaters will be in baggy clothing and hoodies, rude boys in baseball with the peak completely flat, and wearing T-Shirts that are way to big for them, chavs in burberry etc etc etc.
The punks recieved a lot of negative response, due to their defiance of regular codes and conventions. They place themselves outside of a society, and therefore are looked down upon by the ones inside.



